I watched some videos today, my own among others. There were a few things that stuck out like sore thumbs, so here is a list of things to improve videos.
Remember to be consistant! Make videos that are as similar in quality as you can. When the viewer is not disappointed every other time they view your content, they become subscribers. Also, consistantly use the same language. If the video title is in English, the video should be in English.
Think about the titles! The title of the video should tell about the video in a manner, that does not leave the viewer antisipating more than you have to offer. When expectations are met, the viewer becomes a subscriber.
Plan what you are about to say in advance. The better you have scripted your video, the more natural your way of talking about the subject is. You will be able to turn your thoughts into coherent sentences much easier, without starting to stutter.
Check your volume!! Record your voice with a good microphone if possible (some cameras have good quality microphones in them). If the cameras mic is very low quality, you should use a program to record the voiceover, Audacity is a good program for that. An OK external mic is not too expencive, and even the mic in MacBook Air is sufficient. When you use Audacity to record the voices, you can adjust the volume so that there aren't hard high pitch sounds and the low sounds don't get muffled, it makes the sounds more level. But if you are recording the voice on Audacity etc. beware of the framerate! And when you add music, please do not make it a thousand times louder than the speech, it is always annoying to have to adjust the volume when watching YouTube.
Make it clear from the very beginning, what your video is about. If you're making a craft video, show the finished product at the beginning. If it is a drawing, show the picture of the finished piece in the beginning. If you're just talking, make a short summary of the things you are about to discuss, in the beginning.
Make sure your camera is on point. It's always annoying when watching a craft video, and you don't actually see what the person is doing, because the camera is pointed to the wrong place. Or when you're listening to some rant video, and the persons head is cut off. You can also use camera placement as an editing tool: you just have to clean that one corner of the room and not film the pile of dirty clothes you have in your room. Or just film it, if that is what you are into and what your channel is about! Just don't start spazzing about it during your video "OMG you can totally see my laundry basket!!" - I have seen this happen. And you can SO easily just edit that spazzing out out of the video. Also make sure, that your camera has focused to the right place. This happens annoyingly much, and we have ALL been there! But you can try to avoid it :)
Be confident! It's always a pleasure to watch someone who is unapologetic about themselves. So please, do not start to mutter in the middle of your video, how you can't imagine anyone watching your video. Chin up! YOU HAVE CREATED SOMETHING UNIQUE! You should be damned proud of that! :)
Edit purposefully. As mentioned above, remember that editing is always an option. If something does not work out the way you wanted on the first take, just shoot it again! When you're editing and your FAVORITE scene doesn't actually fit the overall feeling of what you are trying to create, just cut that bastard out! You can always use the unused footage later on, making a blooper video or something else, when you have tapped out of ideas. Remember to keep everything essential, and cut everything that is irrelevant! What is irrelevant, you decide for yourself naturally. If you feel like showing your cat on the video is crucial to the nature of your channel, by all means, KEEP IT! You just have to have a good idea of what kind of videos and what kind of a channel you want to have. Also, don't put too much speed into videos; even if something seems obvious to you, your viewer might not get what you are doing when it's speeding past their eyes.
Don't make videos if you REALLY don't feel like it. Or just remember to warn your audience that "this video is not up to my usual standards" before they start watching. It is a good idea to make a few videos and keep them "on the bench", so when you have a week when you should post something but really don't have the time to do it, you can use the benched videos!
And most importantly: create your own rules! Making videos is an artform, so the main things are to do what you love and enjoy. When you're enjoying making your videos, it will show (and the subscribers come). This blogpost is just a checklist I wanted to make for myself. Do not treat it as a bible, just a friendly reminder.
Have an awesome time filming, you guys!